Asif Maniar

Software Engineering Manager

architect, developer, geek, coffee addict.

Hello, My Name is Asif.

I live and work in Seattle as a technical lead & architect.

I currently work at Amazon as a Software Engineering Manager, where I spend most of my time crafting and leading awesome projects.

Contact Details

  • Asif Maniar
  • Seattle, WA
  • asifmaniar at yahoo.com
  • www.asif.io

What I'm Doing

I love working with teams to deliver innovative digital experiences on a wide variety of platforms & technologies.

1. Software Architecture

As an architect its my job to ensure software is high quality, secure, scalable, extensible and maintainable.

2. Technical Leadership

Provide hands on technical leadership for projects to ensure high-quality delivery, leveraging various frameworks, databases and platforms. Having worked as a Tech Lead on many large projects am well versed in Agile/Scrum frameworks, Requirements Gathering, Decision Making, Team Building, Delivery & Maintenance.

3. Digital Marketing

With 12+ years of experience in the Ad Agency space I have had the chance to work on many different Digital Marketing Platforms. Have built and delivered projects in many platforms including AEM, Sitecore, EPiServer, Umbraco, SharePoint & Automated Marketing Platforms.

4. Cloud Computing

Have a deep understanding of cloud platforms and principles. Have delivered multiple projects on AWS & Azure and experienced in Google & IBM cloud platforms.

5. Multi-channel Apps & APi's

Experienced in building secure, versioned, restful API's for mobile and web apps. Having built many Mobile first experiences, am proficient in front-end frameworks including Bootstrap, jQuery, AngularJS and Phone Gap.

6. Analytics & Reporting

Work closely with Analytics & Strategy teams to lead implementation of analytics & multi-variate tests and personalization. Knowledge of custom analytics pipelines, data streaming & big data solutions.

My Strengths

Failure will never overtake me if my determination to succeed is strong enough.

90%
Software Architecture
85%
Cloud Computing
85%
Communication
90%
Project Leadership
80%
Data & Analytics

My Resume

If you call failures experiments, you can put them in your resume and claim them as achievements.

My Education

2002 - 2004

MS, Computer Science - SUNY Binghamton

2015

Business Fundamentals - General Assembly

Business fundamentals including financial and business modeling, market analysis, strategic marketing and more.

Work Experience
2006 - Now

08/20 - now

Software Engineering Manager - Amazon, Seattle

01/19-08/20

Lead Architect / Director of Engineering - Casebook PBC, New York

Lead software design and engineering of Casebook's Human Services Platform. The SaaS platform is built on cloud-native distributed architecture principles leveraging Java Spring Boot, Postgres, GraphQL, Kafka, Elasticsearch, React, Docker and AWS among other technologies.

2018

Regional Director of Engineering - Mirum Agency, Dubai

As Head of Technology, responsible for the company’s technology roadmap, staffing & mentoring the tech team. Advised and managed clients and oversaw delivery of projects including CMS, systems integrations, cloud strategy, software architecture, DevOps, analytics, AI, automated marketing systems & other technologies.

2014 - 2018

VP/Architect, Technology - DigitasLBi, New York

Promoted several times with exceptional 12-year tenure to provide leadership as a member of the executive team, directing oversee delivery of multi-million dollar engagements. Train, lead, coach and mentor the NY tech team and offshore and partner tech resources throughout the project life cycle.

  • Work with business leaders on new business pitches and project plans to key clientele, including Pitney Bowes, Dow Chemical, American Express, Comcast, Aetna, DaVita and JLL.
  • Provide hands on technical leadership for projects to ensure high-quality delivery, leveraging various marketing, tracking and personalization platforms, such as Sitecore, EPiServer, Umbraco, AEM, analytics and automated marketing.
  • Served as a subject matter expert on new technologies, software architecture and tech platforms for business clients, able to discuss highly technical jargon as it applies to business that enables clients to understand the impact of solutions.
  • Used Agile/Scrum/Waterfall, tracking tools, domain driven design, testing, coding standards, code reviews, devops, etc., to improve team efficiency and scalability.
  • Leveraged digital marketing systems, such as Silverpop, Eloqua, Responsys, Salesforce, Maxymiser, Adobe Target, DMP's, Optimizely to deliver accurate, high-quality, and in budget projects.

2012 - 2014

Technical Architect - MRY, New York

Managed technical architecture and development on a wide array of projects ranging from platform based multilingual and ecommerce sites to custom web and mobile apps. Utilized CMS Systems, .NET, Cloud platforms and popular client frameworks.

  • Lead Architect for large multilingual implementations in Sitecore for CDM Smith and Towers Watson, where projects faceted search, language fallback, complex workflows, Sitecore customizations and integration with internal systems.
  • Built ecommerce site for key client Moleskine in EPiServer, delivering on time and in budget while exceeding expectations.
  • Architected and built systems using .NET, Facebook, Windows Azure for global, industry-leading clients including Microsoft, Coca-Cola, Etihad Airways and Jägermeister.
  • Lead Developer on the Nestle Waters engagement, delivering several large builds in ASP.NET, including main Ecommerce, Customer Management and Account Services platforms.
  • Collaborated on large Sitecore implementations for Genzyme and McKinsey Careers.
  • Contributed to various ASP.NET and CMS based projects for clients, including Nestle Waters, Regus Group, MSG Varsity, Forest Labs and McKinsey Quarterly.

2008 - 2011

Senior Engineer - LBi, New York

2005 - 2008

Engineer - LBi, New York

2004 - 2005

Software Engineer - Team5, New York

Skills & Expertise

A winner is someone who recognizes his God-given talents, works his tail off to develop them into skills, and uses these skills to accomplish his goals.

85%

ASP.NET

70%

JAVA

80%

NodeJS

85%

JavaScript

90%

Databases

85%

Cloud

90%

Sitecore

80%

AEM

90%

EPiServer

90%

Umbraco

70%

SharePoint

88%

Search

Knowledge

Human behavior flows from three main sources: desire, emotion, and knowledge.

Software Architecture

90%

Application Security

85%

Technical Leadership

90%

Globalization

90%

DevOps

75%

Digital Marketing

85%

Certifications

The accolades, just like the scrapes and bruises, fade in the end, and all you're left with is your ambition.

AWS Certified Architect - Associate

Experienced in designing and building cloud native distributed systems

Sitecore Certified

Tech Lead on large multi-lingual & responsive Sitecore Sites

AEM Certified

Architected large multi-lingual & responsive AEM Sites

EPiServer Certified

Built many marketing sites and a Global ECommerce website

MCPD ASP.NET

Years of deep ASP.NET experience

MCPD SharePoint

Intranet projects including FAST search integration

Maxymiser

Experienced in Maxymizer among other A/B testing frameworks

Work Process

The only thing that's constant is change.

I enjoy working in dynamic environments. Failing quickly, learning constantly and adapting are qualities I value and enjoy in todays dynamic digital culture.

1. Idea
2. Sketch
3. Design
4. Develop
5. Test
6. Launch

Contact Me

Say
Hello

Asif Maniar

asifmaniar at yahoo.com